1. Who We Are
AX Embroidery
Email: samantha@axembroidery.co.uk
Website: https://axembroidery.co.uk
We act as the Data Controller for the information you provide.
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2. Information We Collect
We collect personal information to process your orders, communicate with you, and improve your experience.
Information you provide to us:
• Name
• Email address
• Phone number
• Billing address
• Delivery address
• Order details (including custom embroidery notes)
• Messages sent through our contact forms
Information collected automatically:
• IP address
• Browser type
• Device type
• Cookies and usage data
• Pages visited and time spent on the site
Payment Information
We do not store or have access to your full payment details.
Payments are securely processed through third-party providers such as:
• Stripe
• PayPal
These providers handle and protect your payment information separately under their own privacy policies.
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3. How We Use Your Information
We use your information to:
• Process and deliver your orders
• Communicate with you about your order or enquiries
• Provide customer support
• Send updates, order confirmations, and receipts
• Improve our website and user experience
• Prevent fraud and ensure website security
• Maintain internal record keeping
With your consent, we may also send marketing emails or updates about new products and offers (you may unsubscribe at any time).
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4. Legal Basis for Processing
We collect and use your data under one of the following legal grounds:
• Contract – to fulfil your order
• Consent – for marketing communications
• Legitimate interest – to improve our services
• Legal obligation – for tax and business record requirements
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5. Sharing Your Information
We only share your data with trusted third parties when necessary:
• Payment processors (Stripe, PayPal)
• Delivery and courier services
• Website hosting and analytics providers
• IT and security services
We never sell your data to any third party.
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6. Cookies & Tracking Technologies
Our website uses cookies to:
• Improve website functionality
• Analyse visitor behaviour
• Remember your preferences
• Support checkout and cart features
You can manage or disable cookies through your browser settings.
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7. Data Storage and Security
We take your privacy seriously and use appropriate technical and organisational measures to protect your data, including:
• Encrypted website connections (SSL)
• Secure order processing
• Restricted access to customer information
• Regular security monitoring
We keep your data only for as long as necessary for legal or business purposes.
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8. Your Rights Under UK GDPR
You have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data (“Right to be forgotten”)
• Withdraw consent at any time
• Object to data processing
• Request data portability
• Lodge a complaint with the UK ICO (Information Commissioner’s Office)
To exercise any of these rights, email us at: samantha@axembroidery.co.uk
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9. Children’s Privacy
Our website is not intended for use by individuals under the age of 16, and we do not knowingly collect children’s data.
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10. Links to Other Websites
Our website may contain links to external sites.
We are not responsible for the content, privacy practices, or security of those websites.
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11. Changes to This Privacy Policy
We may update this Privacy Policy as needed to reflect legal, technical, or business changes.
The updated version will always be available on this page.
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12. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact us at:
Email: samantha@axembroidery.co.uk
Website: https://axembroidery.co.uk