Samantha Mitchell
Embroiderer
Founder
At AX Embroidery, every piece we create begins with a shared love for fabric, thread, and thoughtful detail. What started as a simple passion for making meaningful items has grown into a studio where traditional embroidery meets a soft, modern aesthetic that reflects who we are as a team.
We approach every design with care and precision, choosing high-quality materials for their comfort, durability, and beautiful colour depth. Whether we’re embroidering cosy hoodies, crafting personalised baby gifts, or creating unique pieces for your business or team, we make each item to order right here in the UK.
For us, embroidery is more than decoration — it’s a way to tell stories through texture, colour, and craftsmanship. Our goal is to create pieces that feel special and memorable, whether you’re celebrating a new arrival, surprising a loved one, or adding a personal touch to your everyday wardrobe.
Every stitch is made with intention, and we’re proud to craft items that families can cherish for years to come.